- Question of
The Medium is the message’ and the electronic media have transformed the world into a ‘global village’ are theories of whom?
- Jeffrey Cole
- George Gerbner
- Max McCombs
- Marshall McLuhan
- Question of
Technological determinism is the belief that
- Technology causes certain human behaviors
- Soon inventors will develop the ultimate device to improve life
- Technology is glorified too much and man should not rely too much on it
- All of the above
- Question of
The regular dissemination of a belief, doctrine, a cause, or information with the intent to mold public opinion is called
- Semiotics
- Hypodermic Needle Model
- Propaganda
- Agenda Setting
- Question of
Media theories have had profound effects in a number of ways. One way is
- Media theories help us organize and make sense of the world and our understanding of the world.
- Theories give us a heads-up on what to purchase
- Theories help us to identify the deep thinkers in our world.
- All of the above
- Question of
Which commission is the principal communications regulatory body at the federal level in the United States?
- Securities and Exchange Commission (SEC)
- Federal Communications Commission (FCC)
- Federal Trade Commission (FTC)
- National Regulatory Commission (NRC)
- Food and Drug Administration (FDA)
- Question of
What theorist(s) first explained agenda setting?
- George Gerbner
- Paul Lazarsfeld and Robert K. Merton
- Marshall McLuhan
- Jeffrey Cole
- Question of
According to the ‘encoding and decoding’ model of communication, what are two people doing while talking?
- Applying meaning
- Establishing a relationship
- Identifying social and economic class
- Expressing feelings
- Question of
Which theory says that we use media only to meet personal needs, especially psychological needs?
- Reception Analysis
- Magic bullet
- Uses and Gratifications
- Cognitive Dissonance
- Question of
Which theory posits that people rely on a sixth sense to gauge the prevailing climate of opinion?
- Third-percent effect
- Uses and Gratification
- Cultivation theory
- Spiral of silence hypothesis
- Question of
The Information Society, a phrase to describe a new era that breaks drastically from the industrial society, also is known as
- The Wired Society
- The Gaming Society
- The Glitz and Glitter Society
- The Post-Industrial Society
- Question of
People are likely to invest less effort in a task when they are working with others. What is this phenomenon called?
- Social facilitation
- Social loating
- Deindividuation
- The bystander effect
- Question of
What is group polarization?
- The tendency for a dominant point of view in a group to be strengthened to a more extreme position after a group discussion
- The strength of the liking and commitment group members have toward each other and to a group
- A situation in which one harms oneself and others by acting in one’s self-interest
- The tendency of a close-knit group to emphasize consensus at the expense of critical thinking and rational decision making
- Question of
If people work hard to reach a goal, they are likely to justify their hard work by valuing the goal highly. What is this tendency called?
- Yes
- No
- Risky shift
- Diffusion of responsibility